What is Mandela Day?

Take Action. Inspire Change. Make every day a Mandela Day
The late Mr Nelson Mandela followed three rules throughout his life, which he did at great personal sacrifice: 1. Free yourself, 2. Free others, and 3. Serve everyday – it was not just his mantra, it was his way of life.
If the legacy of Madiba's life and work is to be dynamic, it must be “owned” by current and future generations. It must be accessible to everyone, and applied in constantly changing contexts of time and place.
The Mandela Day campaign was inaugurated as such a vehicle to achieve this. The message behind this campaign is simple – that each individual has the ability and responsibility to impact positive change every day.
Its objective is to inspire individuals to take action to help change the world for the better, and in doing so, to build a global movement for good. Ultimately it seeks to empower communities everywhere.
Individuals and organisations are free to participate in Mandela Day as they wish. We do, however, urge them to find inspiration for their contribution in the legacy of Nelson Mandela and to adhere to the ethical framework of “service to one’s fellow human” every day.