SAA brands fleet with Nelson Mandela Day logo
Siza Mzimela, CEO of SAA in the opening address said, “As an African carrier with global reach, it is only natural for SAA to strengthen its relationship with the Nelson Mandela Foundation by sharing our icon’s message with the world.”
The Mandela Day initiative has received overwhelming support, said CEO of the Nelson Mandela Foundation, Achmat Dangor, addressing the crowd of 100 invited guests. “The business world has been incredible responsive to our call to do good. That is why the partnership with SAA is incredible, bringing to attention the need to develop a culture where everyone does their part to inspire change in the country.”
Besides branding its entire fleet, the SAA programme for Mandela Day involves a variety of other activities, which are taking place all over the country, and are particularly focused on making a difference in the lives of children.
SAA is also including onboard elements like headrest messaging and relevant edutainment to support Mr Mandela’s ongoing legacy.
For his 93rd birthday, SAA and its partners will be flying 93 underprivileged children from all nine provinces to the Foundation, giving them their first flying experience. The children will also receive special gifts and school uniforms.
“Thank you to our generous sponsors; they have helped us to demonstrate how, as corporate South Africa, we can do so much more if we team up,” said Carolus.
Mandela Day activities will be taking place nationally and internationally. On the national front, the South African Parliament has arranged events to spread the legacy of Mr Mandela.
“We want people to adopt the culture of ‘I live within a community and without others I’m nothing’ so that they can be the change they want to see,” explained Member of Parliament, Buti Manamela.
From July 11 - 18, a Mandela week programme of events will take place in Giyani, Limpopo, encouraging people to do extraordinary things to make a difference.
Dr Stella Anyangwe, representative of the United Nations South African deployment explained, “The values of Mr Mandela are similar to the UN Charter that was established in 1945, and it’s significant for the UN to support Mandela Day, as it resonates with our own struggle against apartheid.”
At the UN headquarters in New York, an exhibition of materials is on display for the month of July.
Other international activities include the sharing of a message about the importance of Nelson Mandela Day with all UN deployment offices. The material will be circulated in all six UN languages, ensuring that the Mandela Day message is spread around the world.
“It’s with great pleasure that the UN joined hands with the NMF and SAA in kicking off activities for this special day,” said Anyangwe.